Magicbus Studio

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Magicbus studio is an artist collective started by Madhavan Palanisamy and Radha Rathi with a passion to collaborate with like-minded creative people and produce work that is unique and personal...(more)

Rising Solutions Recruitment drive

Posted in Communication, Film, Viral

Rising Solutions, a Chennai based BPO, wanted to attract fun talent to join their organisation. The client, Soumya Menon, turned to us to come up with a communication program that their employees would love to forward to their friends and call them in. A rewards program was also announced. When we met Rising Solutions, we figured out the […]

Firstsource Culture Change

Posted in Communication, Film

We collaborated with Firstsource to do a culture change program that would bring down their attrition rate. After trying posters and other forms of communication. We made a film about two good friends who join the company at the same time but take two different roads that reflect the choices that youngsters face. Concept and […]

Truth Portraits

Posted in Photography

What is Truth? And most importantly, what is your own truth? And how is it different from mine? And how will it set you free, if you don’t set it free? We designed a book for a transformation company that encourages people to look into themselves and figure out their own truth. We met real people at their own […]

Chennai Super Kings “Whistle Podu”

Posted in Film, Viral

Madhavan Palanisamy collaborated with Chockalingam of OPN Advertising — the agency for Chennai Super Kings — who wanted to make a viral video based on Chennai and its local flavor for the Super Kings fans. The idea emerged in discussions with our friends and music producers, Aravind and Jai Shankar (Music from the Place). From thereon, “Whistle Podu” […]

Think Film

Posted in Communication

Identity and branding for THINK FILM – a video library. The library no longer exists but it was one of our first projects so we decided to keep it here:) Concept: Madhavan Palanisamy, Radha Rathi, Vikram Chandrasekhar. Art: Radha Rathi.

Fair & Square

Posted in Communication

We worked with Craft Resource Centre (CRC), Kolkota, to launch their  fashion and home accessories brand, Fair & Square. CRC works with more than 33 producer groups all over India, providing them with opportunities to express their creativity through their craft. With people increasingly moving to the cities for work, these crafts may soon be […]

Yellow Train

Posted in Communication

Yellow Train is the place we would go to if we were given a chance to go back to kindergarten. Yellow Train Centre for Learning, the dream of  Santhya Vikram,  was inspired by the Waldorf system of education and theory of multiple intelligences. We worked very closely with her to give wings to her vision […]

Jaipur Gems

Posted in Communication, Design

Our print work for the ‘Timeless Treasures’ Jadau line of Jaipur Gems and the Vogue campaign highlighted their time-crafted, beautiful pieces of jewelry. Concept: MagicBus Art: Radha Rathi and Madhavan Palanisamy Photography: Vinoth Illustrations: Murali Kallada

Let’s MORPH

Posted in Communication, Design

Look &  feel and the identity system for the  launch of  the fashion accessory brand, MORPH. Morph combines the visual inspirations of global cultures with the unique materials and crafting styles of Indian artisans, resulting in some very cool bags and scarves. The entire MORPH range was presented at the New York Fair and attracted […]

The Urban Vagabond

Posted in Design, Photography

We worked with Vivek Karunakaran and Shreya Kamalia of ViiA to present their ‘Urban Vagabond’ line at the Lakme Fashion Week, Winter Fest 2010. Concept: ViiA and MagicBus  Photography: Madhavan Palanisamy Styling/clothes: Vivek Karunakaran Design: Radha Rathi