Magicbus Studio

says, helloooo!


Lakshmi is a hand-crafted and hand-embroidered Sari boutique curated by Vani Polavaram. Check the website here:

Jaipur Gems

Posted in Communication, Design

Our print work for the ‘Timeless Treasures’ Jadau line of Jaipur Gems and the Vogue campaign highlighted their time-crafted, beautiful pieces of jewelry. Concept: MagicBus Art: Radha Rathi and Madhavan Palanisamy Photography: Vinoth Illustrations: Murali Kallada


Posted in Communication, Design

Look &  feel and the identity system for the  launch of  the fashion accessory brand, MORPH. Morph combines the visual inspirations of global cultures with the unique materials and crafting styles of Indian artisans, resulting in some very cool bags and scarves. The entire MORPH range was presented at the New York Fair and attracted […]

The Urban Vagabond

Posted in Design, Photography

We worked with Vivek Karunakaran and Shreya Kamalia of ViiA to present their ‘Urban Vagabond’ line at the Lakme Fashion Week, Winter Fest 2010. Concept: ViiA and MagicBus  Photography: Madhavan Palanisamy Styling/clothes: Vivek Karunakaran Design: Radha Rathi

One World Academy

Posted in Communication, Design

We partnered with OWA, the human transformation company, to design their new identity and brandscape. The idea was to challenge one’s perceptions about themselves and understand how their  ‘conditioning’ affects everything one does. Concept: Madhavan Palanisamy + Radha Rathi Copy: Madhavan Palanisamy Art Direction: Radha Rathi Illustrations: Karthik Sekhar