Magicbus Studio

says, helloooo!

Teachers’ Lab

Posted in Communication, Film

Campus recruitment project (film,print) for Teachers’ Lab – an organisation thats in the pursuit of ‘a new kind of teacher’ – Teachers who are passionate about education and the change that they can bring about. Teachers who listen to their inner voice (and not to the ‘society’). Special inputs in terms of research by P […]

Yellow Train Grade School

Posted in Communication

Our work for Yellow Train Grade School (it feels like we launched the kindergarten just yesterday:) Yellow Train is a Waldorf Inspired School that is built amidst farm lands and an artisan village. And yes, we want to get into a time-funnel and become kids again. Just to go to Yellow Train. Check the website […]


Lakshmi is a hand-crafted and hand-embroidered Sari boutique curated by Vani Polavaram. Check the website here:

Language Shoes

Language is the ultra-cool fashion footwear brand that we love to bits:) To introduce the new collection we designed the theme of ‘introducing your feet to a new language’ See the website here: Photography, films: Madhavan Palanisamy. Design and art: Radha Rathi. Styling: Vivek Karunakaran. DOP George Williams. Music: Aravind and Jaishankar. Edit: Frank. […]


Posted in Communication

Our work for the first edition of Art Chennai (2011)

Lakshya Strategic

Posted in Communication

Lakshya Strategic Consultants specialize in a tool called TOE (Tunnel of Excellence), a process that companies undergo to understand their problem areas and the inherent solutions that may exist within. We partnered with them to create their Identity, brochure and website. The work is built around their personality: multi-faceted, clean, to-the-point and reassuring. for website: […]

Rising Solutions Recruitment drive

Posted in Communication, Film, Viral

Rising Solutions, a Chennai based BPO, wanted to attract fun talent to join their organisation. The client, Soumya Menon, turned to us to come up with a communication program that their employees would love to forward to their friends and call them in. A rewards program was also announced. When we met Rising Solutions, we figured out the […]

Firstsource Culture Change

Posted in Communication, Film

We collaborated with Firstsource to do a culture change program that would bring down their attrition rate. After trying posters and other forms of communication. We made a film about two good friends who join the company at the same time but take two different roads that reflect the choices that youngsters face. Concept and […]

Think Film

Posted in Communication

Identity and branding for THINK FILM – a video library. The library no longer exists but it was one of our first projects so we decided to keep it here:) Concept: Madhavan Palanisamy, Radha Rathi, Vikram Chandrasekhar. Art: Radha Rathi.

Fair & Square

Posted in Communication

We worked with Craft Resource Centre (CRC), Kolkota, to launch their  fashion and home accessories brand, Fair & Square. CRC works with more than 33 producer groups all over India, providing them with opportunities to express their creativity through their craft. With people increasingly moving to the cities for work, these crafts may soon be […]